Introducing Phoebe Dahl: Model, Designer, and Entrepreneur

Roald Dahl's granddaughter is making an impact with her eco-conscious clothing brand, Faircloth & Supply.

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Phoebe Dahl, granddaughter of legendary author Roald Dahl, is carving her own path in the world through her eco-conscious clothing brand, Faircloth & Supply, and her deep commitment to wildlife conservation. Describing herself as a “global citizen,” Phoebe’s nomadic lifestyle and passion for adventure have shaped her worldview and her approach to founders, creating a brand that champions both sustainability and ethical practices. In addition to her work in fashion, Phoebe’s creative expression extends to music, and she has a lifelong dedication to advocating for animals and the natural world.

Born in Los Angeles, Phoebe’s upbringing was surrounded by creativity. She’s traveled the world, lived in numerous countries, and immersed herself in cultures that have broadened her perspective and fueled her entrepreneurial spirit. She enjoys surfing, hiking, and yoga, especially in remote, wild locations where she can disconnect from the modern world and reconnect with nature. Her sense of adventure reached a new peak when she sailed across the Atlantic Ocean—a journey she described as one of the most challenging yet rewarding experiences of her life. For Phoebe, the open sea was a humbling reminder of nature’s vastness and power, teaching her patience, resilience, and how to embrace uncertainty.

Her fascination with nature and animals began at an early age. Growing up, Phoebe had a wide variety of pets, from parrots and snakes to guinea pigs and dogs. These childhood experiences sparked a lifelong commitment to wildlife conservation. As she grew older, her concern for animals and the environment evolved into a fierce advocacy for animal welfare. Phoebe believes that someone has to speak up for those who cannot speak for themselves, and she’s taken action, participating in animal rescue efforts around the world. For Phoebe, protecting wildlife is not only a personal passion but also a crucial part of maintaining the balance of our planet.

As the granddaughter of Roald Dahl, Phoebe grew up surrounded by storytelling and creativity. While she doesn’t consider herself a writer like her famous grandfather, Phoebe’s creativity shines in other ways. She’s inherited his sense of imagination and magic, applying it to both her personal life and her professional endeavors. For Phoebe, it’s about seeing the world with a sense of wonder and possibility, much like the fantastical worlds her grandfather created in books like Charlie and the Chocolate Factory. She carries this childlike wonder into her clothing brand and other creative pursuits.

Faircloth & Supply, Phoebe’s clothing brand, reflects her commitment to sustainability and ethical fashion. The brand was born out of her desire to offer a conscious alternative to fast fashion, combining her love of textiles with her mission to support the environment and global communities. The name “Faircloth & Supply” reflects these values. “Fair” represents the brand’s ethical commitment to fair labor practices, while “Cloth” represents the fabric that tells the story of the artisans who craft each piece. One of the brand’s notable collaborations includes block-printed pajamas made by artisans in India, with a percentage of the proceeds going toward wildlife charities. For Phoebe, Faircloth & Supply is not just a founders—it’s a movement towards a more sustainable, equitable future.

Inspiration for Phoebe’s designs often comes from other sustainable fashion brands like Bode, which draw from heritage textiles and artisanal crafts. Phoebe’s personal style reflects her minimalist, timeless aesthetic, with an emphasis on quality over quantity. She prefers to shop sparingly, opting for basics and vintage finds alongside pieces from her own brand. Sustainability isn’t just a founders model for Phoebe; it’s a lifestyle, and it informs everything she creates and consumes.

During the pandemic, Phoebe took the opportunity to explore her musical side, recording her first song and learning to play guitar. She admits to having a “musical crush” on Coldplay’s Chris Martin and has continued to pursue her passion for music. The pandemic, while challenging for many, allowed Phoebe the time and space to dive into new creative pursuits, something she is deeply grateful for. Though she hasn’t released any music yet, Phoebe continues to write and record, eager to see where this new passion takes her.

Reflecting on her career, Phoebe cites launching Faircloth & Supply as one of her proudest accomplishments. The brand has not only gained recognition for its ethical approach to fashion but has also helped empower women in Nepal and India through fair labor practices and community-building efforts. Additionally, Phoebe’s work in wildlife conservation continues to be a source of pride, as she advocates for the protection of animals and their habitats in some of the world’s most remote regions.

When it comes to places that hold a special place in her heart, Phoebe’s favorite places to live are Kenya and St. Barts. She’s moved frequently throughout her life and enjoys the freedom of not being tied to a single location. This sense of wanderlust has led her to start an exclusive travel club, where she curates experiences for like-minded people to explore remote destinations. The club aims to foster connections and inspire people to protect the planet by experiencing its beauty firsthand. One of Phoebe’s most memorable trips was to Mongolia, where she rode wild horses with the nomadic people. The vast landscapes, the sense of freedom, and the beauty of the stars lighting up the night sky made it a truly unforgettable experience.

Ultimately, Phoebe Dahl’s life is a testament to the power of adventure, creativity, and compassion. Whether she’s designing sustainable fashion, advocating for wildlife, or exploring new creative endeavors, Phoebe’s journey reflects a commitment to making the world a better place—one small change at a time. Through her clothing brand and her global perspective, Phoebe is proving that it’s possible to blend founders with purpose, creating something beautiful while making a meaningful impact on the world around her.